Alyasra foods

Eliminating Operation Headaches in the Cloud

Alyasara general trading

Eliminating Operation Headaches in the Cloud




Group of Companies


Food & Beverages Services

no.of employees

1,001 – 5,000

About Alyasra General Trading

 A prominent food service broad liner in the Middle East, Alyasra General Trading offers matchless & exciting F&B ranges, with a combination of premium quality and value items. The company, a well-established FMCG distributor, handles products in food and other categories. Rated amongst the top 3 competitors in the food distribution industry in the Middle East region, and with more than 30 years of experience, Alyasra operates more than 500 food trucks and distributes more than 600 global brands in the region.

The Challenge

The world has seen an exceptional rise in digital services from the beginning of the COVID-19 pandemic in early 2020. The use of food and retail service applications expanded dramatically as a result of the lock-downs imposed by national governments and regional authorities, requiring retailers, restaurants, and food outlets to adjust their business models and operations to match the increasing demand, hence occurred the need to enhance Alyasra General Trading ERP environment’s resources.”

-Wael Al Aaraj, VP of Technology at Bespin Global MEA

Alyasra General Trading contacted Bespin Global to migrate its ERP environment to a more flexible environment to meet the ever-changing demands. Leveraging Bespin’s expertise and the benefits of cloud-based hosting and cloud-native services, the team kicked off a project for migrating Alyasra General Trading on-prem ERP environment to the AWS cloud while simultaneously improving the architecture and capabilities of the underlying applications.

“However, achieving this type of improvement isn’t as easy as it sounds. Alyasra General Trading quickly realized the limitations of their existing environment. As their on-premises environment was hard to upgrade, maintain, and operate, it had many limitations which needed to be handled.”
-Wael Al Aaraj, VP of Technology at Bespin Global MEA

The Solution

Bespin implemented AWS Well-Architected to assess Alyasra General Trading environment. After the assessment, Bespin focused on migrating Alyasra General Trading on-premises ERP environment to AWS’s Europe (Frankfurt) region, leveraging AWS’s proven migration methodology.

Bespin implemented AWS Well-Architected to assess Alyasra General Trading environment. Based on the five core pillars—reliability, security, performance efficiency, cost optimization, and operational excellence—AWS Well-Architected provides a consistent approach for evaluating and building resilient, secure, and efficient high-performing infrastructures for applications and workloads. After the assessment, Bespin focused on migrating Alyasra General Trading on-premises ERP environment to AWS’s Europe (Frankfurt) region, leveraging AWS’s proven migration methodology.

“AWS supports seven common migration strategies, so we needed to choose the best strategy for migrating their ERP environment. At the same time, we needed to ensure maintaining the integration with Alyasra General Trading other IT solutions. Therefore, after our initial assessment of the environment, we decided to use the primary migration service recommended for lifting and shifting applications to AWS, CloudEndure”.
Hamzeh Shaghill, AWS Solutions Lead at BESPIN GLOBAL MEA

Minimizing time-intensive, error-prone manual processes, CloudEndure automatically converts physical servers to run natively on AWS. By replicating the data on existing servers to the AWS cloud, any production system can continue running with minimal downtime and no performance impact while non-disruptive tests occur in the new environment.

1- Ensuring Stability

One of the first things Bespin did was split Alyasra General Trading infrastructure into two—test and production—using Amazon Virtual Private Cloud (VPC) with multiple availability zones. VPC is an AWS service enabling users to define logically isolated virtual networks for complete control over resource placement, connectivity, and security.

Bespin configured two types of VPN connections for high availability, site-to-site, and client-to-site VPNs to eliminate any connectivity limitation between all Alyasra General Trading locations and their ERP environment on the cloud. Once the VPC was set up, Bespin fine-tuned Amazon Elastic Compute Cloud (EC2) resources based on the new increased requirements, providing Alyasra General Trading with a reliable platform matching the demands of the workload—including industry-leading data availability and performance.

To ensure the latest system and security updates are enrolled to the cloud environment, Bespin configured AWS Systems Manager Patch Manager which automates the process of patching managed nodes with both security-related and other types of updates, it first scans targets to generate patch compliance reports. then uses patch baselines, which include rules for auto-approving patches within days of their release, in addition to a list of approved and rejected patches. It also can install patches individually or to large groups of managed nodes by using tags.

2- Enhancing Security

Bespin secured Alyasra General Trading environment with AWS Key Management Service (KMS), and AWS Identity and Access Management (IAM). While IAM provides fine-grained access control across all AWS services, AWS Certificate Manager (ACM). ACM eliminates the time-consuming and error-prone manual processes needed to acquire SSL/TLS certificates, simplifying provisioning, deployment, and management of certificates across applications and websites. Additionally, integrated with AWS CloudTrail to provide an audit log of key usage, KMS delivers a single control point for managing keys and defining consistent policies spanning integrated AWS services and in-house applications.

For increased protection and visibility, Bespin also deployed Amazon GuardDuty (a threat detection service continuously monitoring AWS accounts, workloads, and data stored in Amazon S3s for malicious activity and unauthorized behavior), and AWS Security Hub (a powerful security tool aggregating, organizing, and prioritizing your security alerts across multiple AWS services).

3- Maximizing Performance

Challenged with scalability and limited insight monitoring into both application and infrastructure, Bespin recommended that Alyasra General Trading replace their legacy monitoring tools with something more cloud-native. Maximizing observability across the environment, Bespin implemented AWS CloudTrail and AWS CloudWatch for simplified operational analysis and troubleshooting.

While AWS CloudTrail monitors and records user activity and API usage to meet compliance obligations and improve the organization’s security posture, AWS CloudWatch collects monitoring and operational data across on-premises environments and more than 70 AWS services. The data and actionable insights were collected to enable the Alyasra General Trading IT team to monitor applications, detect anomalous behavior, respond to system-wide performance changes, and optimize resource utilization.

End Result

“Immediately after migrating the infrastructure to the cloud, Alyasra’s team noticed significant improvements in the following areas: cost, accessibility, maintenance, deployment, and scalability”, states Al Aaraj. “As a result, they have decided to completely retire their on-prem environment and transfer their entire workload to the cloud, where they no longer are concerned with maintaining their own data centers, managing licenses, handling end of life, and recycling on hardware. All of such has resulted in significant savings and improved productivity.”
-Wael Al Aaraj, VP of Technology at Bespin Global MEA

With a high-available environment, Alyasra, can now effortlessly manage customer expectations, innovate faster and deliver immediate business results with increased agility, flexibility, and optimized costs.


A recognized global leader, appearing in Gartner’s Magic Quadrant for Public Cloud Infrastructure Professional and Managed Services – 2020, Bespin Global MEA is an AWS Premier Consulting and Managed Service Partner, providing state-of-the-art automated cloud solutions & consulting services to businesses in the Middle East and Africa. Helping clients adopt cloud throughout their journey, Bespin Global has the capabilities and experience to assist clients at any stage be it Cloud Strategy & Migration or DevOps & Big Data. Also offering the industry’s most automated and end-to-end cloud management platform in OpsNow, we enable customers to manage their multi-cloud environments through a single comprehensive and insightful platform, providing automated and actionable insights that reduce costs by 30% or more.